BASIC INFORMATION ON THE COLLECTION AND PROCESSING OF PERSONAL DATA

I. DATA CONTROLLER

The entity responsible for the processing of your personal data on our website is:

Medevio s.r.o.
Sudoměřská 1413/2, Žižkov,
130 00 Praha 3
Czech Republic

A. DATA PROCESSING ON OUR WEBSITE

Medevio (the Operator) is obligated to comply with all duties established by applicable legal regulations. Given the high privacy protection requirements, the Operator strictly adheres to all obligations as a data controller, particularly those set out by the European Parliament and Council Regulation (EU) 2016/679 of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, GDPR), as well as other relevant legislation.

If you have provided the necessary consent or we are authorized to do so by law, we collect personal data about you as a user of the website to provide content and offer additional services on the website, such as contacting you through a contact form.

(1) Legal Grounds for Data Processing on Our Website

Based on your consent (Article 6(1)(a) GDPR)
If you have granted us consent to process your personal data for specific purposes, the legality of this processing is based on your consent. Consent may be withdrawn at any time. The legality of the data processing is not affected by the withdrawal until the moment of withdrawal.

For the performance of contractual obligations (Article 6(1)(b) GDPR)
We also process your data to fulfill a contract concluded with you at your request or to take steps prior to entering into a contract, such as providing you with a service. Further details about the purposes of data processing in this context can be found in the relevant contractual documentation and participation terms.

As part of balancing legitimate interests (Article 6(1)(f) GDPR)
If necessary, we process your data for the purposes of our legitimate interests or those of third parties. These include, for example:

• Advertising or market research
• Use of cookies

(2) Purposes of Data Processing on Our Website

If we process your personal data on our website, it is for the following purposes:

• Contacting through the contact form
• Sending newsletters
• Statistical analysis of website usage
• Account creation
• Collecting data about your device (via cookies)
• Ensuring technical functionality of the website and monitoring it

(3) Categories of Data Processing on Our Website

We process your personal data on our website in various ways:

Contacting
Through the contact form, we collect relevant data related to the specific inquiry, including your name, email address, and phone number, to respond to your request. This may also include any additional information you provide about third parties for the purpose of contacting them on our behalf (the controller assumes that these individuals have consented to this communication).

Use of Cookies
When you visit our website, we use technologies in your browser to collect data, such as cookies, tags, pixels, beacons, and others, to gather specific information about your current browsing session. These technologies are commonly referred to as "cookies" on other websites. Cookies also allow our website to store your actions and preferences (such as login details, language, font size, and other display preferences) for a period, so you don’t have to re-enter them during subsequent visits or when navigating from one page to another. We use cookies for various purposes, and therefore, there are different legal grounds for their use. Below, you will find information about the cookies we use and their purposes.

"ESSENTIAL" Cookies – Website Functionality and Management
We use "essential" cookies to operate our website. These also store personal identification numbers for you, the visitor to our website, for management and identification purposes. This allows us to offer you a consistently positive service. We store data such as preferred languages. These cookies are created for the duration of your browser session. Without these cookies, we cannot display our website fully.

"FUNCTIONAL" – Improving Website Performance
We use "functional cookies" to continually improve the performance of our website. This includes data collected about you for the following purposes:

Website analysis – We analyze data based on your browsing activity to improve the functionality and design of our website.

Advertising effectiveness – We measure the effectiveness of our advertising by analyzing the click-through rate of our ads. This helps us optimize the efficiency of the ads we place on external websites.

Error management – We measure errors on our website to promptly address any issues or bugs.

Design testing – Through A/B testing or multivariate testing, we ensure that users see a consistent layout of the website during their sessions and subsequent visits.

„REKLAMA“ neboli „DIRECT ADVERTISING ON THIRD-PARTY "ADVERTISING" or "DIRECT ADVERTISING ON THIRD-PARTY ADVERTISING PLATFORMS"
We use "advertising cookies" from our advertising partners to show you our ads at the right time and place. These cookies are persistent but have a limited validity period. They contain personal characteristics that allow us to associate browsing behavior with individual users. Additionally, these cookies are used to prevent ads from being shown to the same user repeatedly and to measure the effectiveness of our advertising campaigns. The characteristics stored by these cookies are provided to us by our partners. We cannot use the same characteristics in our systems. Moreover, we use these cookies to show relevant ads for your location, for example, to inform you about nearby locations where the product you viewed is available.

Google Analytics

These websites use Google Analytics, a web analytics service from Google Inc. ("Google"). Google Analytics also uses cookies to analyze the use of our website by visitors.

For more information on terms of use and personal data protection, please refer to the link:
www.google.com/analytics/terms/de.html, or https://www.google.de/intl/de/policies/.

B. General Principles for Processing Your Data

Customers have rights regarding the processing of personal data as described above, as set forth in the General Data Protection Regulation, including the right to access, change, correct, complete, and also the right to transfer personal data. Patients also have the right to object and, where applicable, request the deletion of personal data under the conditions outlined in the General Data Protection Regulation.

Personal data, including basic identification and contact details, will be processed by the Operator for two years from the provision of the service. During this time, the Operator is entitled to use these data based on its legitimate interests, primarily for sending messages. Patients can opt out of receiving messages at any time by contacting the Operator, including in any individual message.

Changes to Our Data Protection Policies
The Operator may update these policies as needed to reflect any changes and clarify conditions for personal data processing.

Questions Regarding Data Protection
Medevio complies with all data protection obligations, particularly the European Parliament and Council Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, as well as other relevant laws and regulations. Any questions regarding data protection or requests regarding data subject rights can be directed to our Data Protection Officer (DPO), Sudoměřská 1413/2, 130 00 Praha 3, or emailed to DPO@medevio.eu.